Alan Cumming lives in my neighborhood. I've seen him a handful of times doing neighborhood things, walking his dog, reading the newspaper, chatting with friends. Last night I saw him walk into San Loco, a pretty much bottom-of-the-barrel taco joint.
I was probably 10 when Mr. Cumming entered my consciousness for the first time. First in Cabaret then in Annie. Later in X-men and Titus Andronicus. Others I'm sure. At now point in the trajectory of this awareness did I stop to wonder where this man lives, where he eats, what kind of dog does he own, what kind of life does he lead. ANd yet I'm cognizant of his existence and have been for some time now. I have an entire history of Alan Cumming awareness. And yet I don't know him, nor does he know me. Still though, this shadow relationship between myself and him the celebrity is not altogether intangible. There are certain things I know about him which constitute a factual place in reality. I know what he looks like, sounds like, acts like, is regarded as. All of these things and others form the basis by which I am able to recognize the physical and real Alan Cumming my neighbor.
If not a cliché then it's at least quite obvious, but I have to say nonetheless that there is nothing inherently different between celebrities and the rest of us. What makes the famous different is that there is a wider population of people who are aware of their existence. More people can attest to Alan Cumming being a real and actual person than can attest to my being. Should this make me envious? Do I Andy Ollove become any realer the more people utter my name? Hardly. But neither do I become less real.
Imagine the process of celebrity generating like a photocopier. An original is copied and distributed. The copies pass to and fro until they reach new machines. Copies of the copies are made and they too travel the world. All the while there is still only one original, intrinsically different from the others. But how can those who only experience the copies know that? Thus the celebrity travels through the world amongst pre-existing perceptions of himself which he did not make. How does he convince the world then that he isn't static, that he is a living document and that which photocopied yesterday isn't necessarily the same as that which will be photocopied today? A celebrity does not become more or less real as he achieves more fame, rather, the gulf between perceived reality and real reality increases as his image and not his actual person is passed around.
I think celebrity becomes bastardized when the birth of fame and the distribution of perceptions exists outside the hands of the individual, when celebrity is mass-produced for the sake of celebrity. This is epitomized by Snooki of the Jersey shore who has become famous for being the exact opposite of what has traditionally made a person famous. People watch her and her idiot friends because they do not want to know of her existence. Her fame then is not a result of her own personal distribution and control of image, rather, it is based on the distribution process itself. In this way Lady Gaga exemplifies a very real consciousness of the new system of fame-generation. Lady Gaga understands that her fame is based on a multiplier effect whereby she achieves celebrity the faster her image spreads from one mode of distribution to another. Thus she confounds the system by daily inserting a brand new image of herself to be copied. When one of these images bumps head with a contradictory image the system aches for a new image by which it can understand and make sense of the other two. Lady Gaga represents a loophole to the process of celebrity-generating because she never attempts to insert into it her actuality. She does not need to prove to her fans that she is real because she knowingly is not speaking directly to individuals, she is speaking directly to the masses.
I think then it's time for us to reconstitute celebrity. We need to put the mode of celebrity production back into the hands of the individual so that the individual's place in the consciousness of many is a deserved position. I don't want any more Snookis or Paris Hiltons or Justin Biebers. I want people I can speak to directly, in person, without technology. I want a resurgence of local celebrities. People who walk through my neighborhood and stop to chat and introduce themselves. People who don't want to be known beyond their city and beyond their lives because the people whose opinions they care about are the ones who live next door. It makes me Happy that Rahm Emanuel left Obama's cabinet to run for Mayor in Chicago. Those are real people he wants to be famous amongst, not congressmen that generate false perceptions of him and countrymen that will never shake his hand.
Go out and earn celebrity among the people you want to generate your image. People who are convinced of your value because they've seen it first hand. This is how fame should work, as a measure of devotion and individual worth. Make your own fliers by hand and distribute them the same way.
It's time we reject the notion that anyone can be a celebrity because I don't want just anyone to be a celebrity, I want them to have earned it firsthand.