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Designer clothes
"You can't see any difference between your Gucci shirt and my Next shirt."
"It's a waste of money paying £*** for those jeans."
"You're just paying for the name"
"They are only clothes"
"Calvin Klein underwear?!?!"
"It's shallow to wear designer clothes"

I am sure that we have all either heard these words, or spoken them. It always slightly annoys me when someone launchs a verbal assault on designer clothes. The conversation will usually start peacefully, with something along the lines of:

"Is that a new shirt?"
"Yes, it certainly is"
"Where did you get it?"
"Gucci"
"How much did it cost?"
"£185"
"WHAT?!?! (Insert quote from above)"

Can you really defend paying hundreds of pounds for clothes? Or is it just shallow? "Look at me I can afford designer clothes".

I think you can defend paying hundreds (if not thousands) of pounds on clothes. We wear clothes everyday, we see people wearing them everyday, and people see us wearing them everyday. They say something about us, they unite us with others, seperate us from others. It is clearly an issue that requires some thought. I worship the arts. Music, art, literature, theatre etc...The deeper we delve into this world, we develop an open mind as we constantly find new things, new books, new artists, new musicians. We also become more critical, our standards are raised. We see nothing but fault in works we consider to be inferior. It becomes ever more difficult to listen to the cacophonous sounds of a death metal rock band after immersing oneself in the mellifluous world of Mozart. So wear (sorry) do clothes fit into this? I see clothes as a form of art. And why shouldn't they be? They have form, design, colour, shape, and they express something. The clothes that sit on shelves in shops have been designed by someone, and brought into existence by another. Therefore, I treat them with a lot of respect. I was brought up wearing nice clothes, my mother never dressed me in poor quality clothes, but she also didn't dress me in Dior. I was somewhere in the middle. As I grew up I played the piano, and was constantly discovering the beauty of classical music, this lead onto an interest in art and literature as I sought greater meaning to the pieces I was playing. I gradually had my eyes open to the beuaty around us. The descriptions of clothes in literature, the shape and flow of clothes in painting opened my eyes to what clothes were. Clothes are essential, not only in keeping us warm, but in how the world sees us. I want to wear clothes that I consider to be works of art. I want to wear clothes that can be admired in many ways. From the design to the craftsmanship. There maybe very little difference between clothes made by G-Star and Next (except for the price) but with brands like Gucci, Chanel, Dior, Armani, you really do get what you pay for. It's also interesting to point out that with these brands, it is often a something very subtle about them that gives the brand away. Most Gucci shirts don't have GUCCI plastered across the chest and down the sleeves. This defeats the "You're only paying for the name" argument. If I was paying for the name I'd expect it plastered on across the chest and down the sleeves. Maybe it is the superior cut, the fine material and the mother of pearl buttons that earned the shirt a three figure price tag.

Is it wrong to criticise someone for wearing expensive designer clothes? Are people who buy them shallow or are they perhaps deeper than those who give it little thought?

One final point: One should either be a work of art, or wear a work of art. Oscar Wilde
Hi Adam,
So either you are rich enough inside to feel like a million dollar even while wearing a poor shirt, or you have enough money to buy this feeling by wearing expensive cloths done by artists. It is about the choice of investing in who you are versus in how you appear.
In this sense, people who only care about how they appear can be considered shallow. Also designers don’t always serve well their brands when they are publicized by famous shallow people (I’m thinking of some celebrities). On the other hand, it is not necessarily a choice, and you can certainly enjoy investing both in who you are and in how you appear. Wearing brand clothes can be a sign of refinement, but it is important to keep on developing this refinement both inside and outside- precisely because the elating feeling of appearing beautiful can make one very self-satisfied, and thus stop the urge and will to progress in the other fields.
Adam, great topic.

You say: "but with brands like Gucci, Chanel, Dior, Armani, you really do get what you pay for. "
While most would agree that items from these brands are better than your basic brands how much more is reasonable to pay for them? 5x,10x,20x,100x,1000x, or more? It is easy to find items in all the previous multiples. So an Armani shirt is better than (most) $20 ones, but is it worth paying $200 for it? $2000? Or is its quality priceless, like a Picasso painting?
How much is it worth for you to look better?

Yes, designer clothing usually will survive much better. While an H&M shirt you may wear once and its done you might be able to wear a Dior shirt a 100 times while it will still look like new. If you don't mind always wearing the same shirt this is fine, but otherwise, how much is this property worth for you?

I'll point out, though, that when you say, Adam: "Most Gucci shirts don't have GUCCI plastered across the chest and down the sleeves. This defeats the "You're only paying for the name" argument." - Not really. It's enough that you know the brand's name.

A couple of days ago I passed one of those brand shops and entered as I was waiting for a friend. I don't remember if it was Gucci or Dior, or something like that. While they did have some really beautiful stuff, there was also a bathrobe costing about 5 times the price of precisely the same robe from a different brand. Have no doubt about it - you are paying for the brand name. But it's also paying for peace of mind that it's good quality (passed more quality control tests, etc.).
 
The Chamillionaire song Gucci This Fendi That seems fitting:


I don't regularly shop in high-end, branded stores.  Can't afford it.  Thus I can't really speak with any authority about whether or not those stores carry higher-quality clothing than, say, mid-level department stores.  I also don't frequent art galleries for the same reason.  The art on my walls is either original art by the under-10 set (usually on paper; occasionally on the wall itself) or cheap (and I mean CHEAP) copies of "real" masterpieces.

Clothes are an interesting intersection, I think, of art and utility and commercialism - like furniture.  I have attended art museum exhibits on fashion and have marveled at the creativity and skill that go into couture clothing.  I am fortunate to have learned to sew from my mother, and I have experienced the creative process that goes into designing and making a dress.

I think it's hard to argue that couture is not worth its cost - those clothes that are designed and fitted and made to be one-of-a-kind.  The line starts to blur, though, when you get into ready-to-wear.  Once clothing starts to be mass-produced, the focus is less on the craft and more on the product.  The clothes that come from high-end brands may be made from better materials and possibly by higher-skilled laborers, but they aren't originals.

At this point, then, I think it's up to the consumer to make a good choice.  If you walk into Gucci (or wherever) and find a shirt that has a design that you love (and will wear for a long time), that has a flattering fit, and that has high-quality workmanship, then you decide what you are willing to pay for it, and either buy the shirt or leave it on the rack.  Then, it seems to me, you've made an informed purchase.  If you walk into Gucci, however, and think, "Well, it's Gucci, so it's gotta be good," and plunk down whatever they are asking for it, then I think you have fallen victim to the allure of the brand name.

I like that (and sorry to switch sides of the Atlantic, but I only know American stores) Kohl's, Target, and even Walmart(!) have clothing lines that are designed by some well-known designers (Vera Wang, Isaac Mizrahi, etc.).  The designs are trendy and interesting, but the workmanship is, well, not good, but then again, they are cheap.  Nobody is going to mistake my Vera Wang for Kohl's dress from an honest-to-goodness Vera Wang. They last about one season and then they fall apart, which is fine, because by then they are out of style.  If I am looking for something that is less trendy and will last longer, I go to a higher-end store and pay more for it.  If it doesn't fit right, I alter it.

If I want something timeless that is going to fit me perfectly and last forever, I make it myself. :)
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Latest Post: January 18, 2011 at 7:59 AM
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