I recently returned from a family visit in NYC. NYC is arguably one of the worlds most influential and trend setting cities, so when I visit the city, I try to probe around to discover what are the new interesting things going on. The most notable trend I encountered in this visit is that the physical world around you in NYC is being deeply evaluated using the star system. Obviously grading by stars in it-self is not a new trend. Amazon and others have been providing grades to books and other products for many years now, but the volume in NYC seemed to have tipped. I would attribute this largely to the introduction of location based services and smart phones. These make you feel that everything around your physical presence is graded: the restaurant around the corner, the supermarket you casually passed by, and not far will be the day that the Tomato on the vegetable stand will be graded for its juiciness and the person I ask for directions will be graded for his sense of direction. This can raise a few different types of questions, but the question I wanted to address in this post is what would make a star grading based system better.
Anyone ordering books in Amazon regularly is familiar with the disappointing discovery when a book that was graded 5 stars by a bunch of anonymous people reveals itself to be a bluntly nicknamed bummer.
So how can we improve this system? I guess we could achieve that by taking the factor of the person assigning the grade more seriously. So if Scorsese or Copula is intrigued by a movie, if Dylan or Leonard thinks a song is meaningful, if Morante or Aitmatov are moved by a novel, their opinion should be taken with more respect than mine or yours by someone that doesn’t know neither of us personally. Maybe we should approach these craft experts more actively to get their thoughts. On a different dimension, if a friend, whom I trust to have a similar taste in music to that of my own, recommends a band, a singer or a song, that review is often worth more than any recommendation made by one of the abundant music discovery services. And there is the bonus that I will also be able to discuss it with him later.
So we need a system that better takes in account the person who makes the review, how we are connected to him in the physical world, his understanding on the topic at hand, and his past review successes.
How do you decide what movie to view, book to read, music to listen, countries to visit, chocolate to consume, hobby to pursue, etc, etc, etc?