Planned obsolescence is real and it's infuriating.
For those that don't know, planned obsolescence is a calculated plan by producers to create their products with a pre-determined death date. The intent is obvious, that we as consumers will need to return sooner to purchase updated products. This is not to be confused with conceived obsolescence which is the fault of us, the consumers. Perceived obsolescence has us convinced that we need the new model. It's why so many people got the iphone 4 last month when if you asked them in July they would have said they were quite happy with their iphone 3.
Perceived obsolescence is something we can reject. Planned isn't. That they knowingly build products designed to fail makes me so angry. And I know nothing can be done to stop them. It makes perfect sense. It keeps sales high, revenues high, and forces development. Each time we make a repeat purchase, we're not buying the same thing, we're buying the latest and greatest model.
But why? If companies instead responsibly made products to last then we wouldn't have to eat the earth's resources so quickly. Originally it was a myth we created that we need to constantly upgrade. Development for development's sake. But now it's no longer a myth. Our developments are actually manufactured so that they won't last. Where before we developed out of choice, now we force ourselves to upgrade.
It disgusts me. Profit-seekers are those who spur development, not development seekers. If it is to continue this way, the only thing that will actually develop is capital, and if history has taught us anything, capital isn't looking out for your best interests.
Sustainability is what we should all be striving for. Progress doesn't always mean buying the latest and most up-to-the-date technology. It can mean whatever we say and I say it should mean we're actually heading backwards.