Does having no regard for oneself imply forgetting about oneself? I wouldn't have interpreted selfless to mean that one is either oblivious or unaware of oneself in an act, but rather, as you say, Solveig, that one puts others first, whether through struggle, desire, as a matter of principle, or as habit. I generally assume that it is human nature to be self-interested in the first instance, and that concern with the interests of others comes with experience and maturity. Self interest is more primal.
As for the question -- is any act really selfless? Cynics say there is no such thing as altruism because doing for others must necessarily be motivated by a desire to please oneself. Acts of charity cannot be purely selfless, they say, because they are in some measure valuable to the giver, otherwise they would not be done. This argument is not helpful, I think, because it is either too relativistic or too absolute. It merely says that because a person has agency, or has to want to act in order to act, he or she is not free of the self.
Part of the problem it seems to me (and I grapple with this in trying to understand what constitutes an act of kindness or how to be a kinder person) is that, as a giver, we can never know with certainty how our act will be received by another, and as a recipient, we can never know with certainty what the motivation of the giver was. If you mean well, but your friend doesn't appreciate what you've done, was yours an act of kindness? Could you or should you have known better? If you are a generous charitable donor because you want to be known as such or at the top of the social ladder or to assuage your guilt for living well, are you a kind person? Does it matter what your motivation is?
On my blog I have written a lot about this, wondering if kindness is supposed to be easy or hard. Most of my readers believe it should be easy, natural, and feel good. I have tended to feel otherwise, perhaps because of the way I was raised, or perhaps because I imagine my drive toward self fulfillment and gratification to be strong. Who knows? It is a fascinating question.
I am also curious, Hardik, to know what you mean when you say there is always "a pinch of hypocrisy" in you (or humans generally). I think you're absolutely right. Is it selfish if you expect from others what you would not do yourself, or if you do to others what you would not want done to you? And, conversely, is being selfless being able to put yourself in others' shoes so that you are less hypocritical?