I'd say there are multiple reasons that feminism lost steam and that sexism has become increasingly acceptable.
1. The women's movement of the 60s and 70s did a great deal of good--passing essential legislation, championing court cases, inspiring women to run for public office and other positions of power, and raising public awareness of discrimination. Ultimately the movement focused its attention on the ERA. This was an exhausting effort, trying to get the necessary states to ratify the amendment, and then it failed. By that time, most of us were tired of the work we'd been doing (unpaid, of course) for women's rights and drifted off to careers. Many, like me, got divorced and went to law school or some other profession.
2. Meanwhile the right wing took on a very effective campaign of demonizing feminism. Femi-nazis and so forth. They convinced the generation growing up in the 80s and since that feminists were neurotic man-haters, very unpleasant and unreasonable people. Girls did not want to identify with such a denigrated group and became afraid to mention sexist behavior for fear of defining themselves as feminazis and bra-burners--crazy, ugly women.
3. Laws against sexism have been very poorly enforced, putting those women who have the courage to complain in a vulnerable position. Men still hold the power in virtually every industry and institution, and they sweep sex discrimination under the rug, along with firing the woman who complains.
4. The media, still owned and run by men, promulgates images of women that satisfy their own fantasies. The emphasis is on sexiness and pleasing men.
5. Our educational system still glorifies men's wars and says little about the accomplishments of women. I'm tutoring a 16-year-old in US history, and last week he was assigned the task of memorizing the dates of every war in which this country has been involved. But nothing about the essential role of women in raising and protecting families, founding schools, charities, and hospitals, nurturing cultural events, and building communities. All of this has been primarily the work of women--holding together a civilization that men seem intent on destroying through wars and other forms of violence.
I spoke to a local high school junior English class recently about the women's movement of the 70s (Bless the teacher for inviting me!) and discovered that not a single student had ever heard of Roe v. Wade. I was dumbfounded. They know the dates of every war but nothing about the most important SC decision of the last century--a decision that did more to change our cultural mores that any other single event. Just another instance of relegating "women's issues" to the margins.
My friends in academia tell me also that women's studies' courses are increasingly taught by women who are not sympathetic to women's rights. Very clever strategy by the right wing, I must say.