The first kind is obviously troubling. Not sure about the second kind, looks fairly benign to me. Don't care at all for the obsession with appearance which seems to be the theme in both cases but that's pretty mainstream anyway, unfortunately.

I think we should be inspiring women to be healthy.  There is not a great deal you can do about your body type but healthy can be beautiful whatever the body type.  Perhaps this is too simple an approach?

Not even attempting to presume to be an expert in this topic, I think it might be related to a complex of factors related in time to how most *people* in the whole world are becoming products themselves whose main purpose is to become perfect consumers of other products, be them actual manufactured goods, services or other people (maybe other bodies). That is, I think it might be related to a complex set of factors that pertain to an advanced stage in the process of becoming the perfect product-consumer.

It could be something like this: The market, in its logic and only purpose to generate gain, on the one hand has produced seemingly unlimited quantities of junk food for us to eat, to consume, that are not healthy for us but that are perfectly formulated to be addictive while, on the other hand, it has also produced an endless number of things (manufactured goods, services and cultural commodities, like ideals of beauty) we don't really need but that we feel we must buy in order to be a valuable person (a valuable consumer, a valuable product). The "perfect lifestyle" would be a consequence and a part of this, in this logic. Gyms (that could be thought of as one of the objects of "globalization", along with malls and similar things?), play into the same dynamics as a service we need, and that we must pay for ad infinitum, if we aspire to be what we *must* be.

You also see this phenomenon with men and their bodies. There's an obscene, in my opinion, emphasis and obsession with muscles but muscles the "right" way, that is, *gym muscles*, with no fat and perfectly defined and placed, according it would seem, to a hyper-real ideal of beauty. And, at the same time, obesity levels all over the world are really high.

At the same time that we more and more believe (perhaps subconsciously) that in order to have worth in society we must have a specific type of appearance, we are constantly and relentlessly bombarded with products to consume, be them junk food or whatever. It’s crazy.